New-in-Practice Series

Back by popular demand, the New-in-Practice Series of lectures is again being offered this year, thanks to a generous unrestricted education grant from CIBA VISION. Expert optometrists and world-class lecturers will cover a comprehensive range of practice management topics that impact optometrists just starting their careers or preparing to change practice settings. Sign up for one or more sessions and bolster your confidence and practice management savvy by attending the New-in-Practice Series at the 2010 Optometry’s Meeting^®.

“This far exceeded expectations. Thank you so much for making this available. I had several of my important, life-altering questions answered!”

“Loved this series. Will definitely attend it again.”

“Incredibly helpful!”

“Great information from people with experience.”

The New-in-Practice Series includes three sessions:

STAFF MANAGEMENT AND TRAINING

Thursday, June 17
1:00pm – 3:00pm
Function: 0180
(Fee: $10)

Chad Fleming, O.D., Jeffrey Gamble, O.D.

“They didn’t teach us this in optometry school!” How do some practices have virtually no budget for marketing and, yet, people are lining up to schedule an appointment? It is most likely a top-notch, highly efficient staff who have complete buy-in to the philosophy of serving patients. This course will discuss how to get staff, keep staff, and have staff coming to you with ways to enhance patient care. Join us as we take a practical look at staffing from two doctors who live daily with the same challenges and staffing issues that you do.

FINANCIAL MANAGEMENT

Friday, June 18
10:00pm – 12:00pm
Function: 0210
(Fee: $10)

Keith Davis, O.D., Laurie Sorrenson, O.D.

A successful optometric practice relies on sound financial fundamentals. This course will discuss accounting concepts such as cash flow, gross versus net profits, profit/loss statements, and balance sheets. Also included will be topics such as expense categories, tracking your office numbers compared to national optometric data, staff productivity, and contribution margin. The participant will leave with a good basic understanding of the financial aspects of running a practice.

MARKETING & NETWORKING FOR PRACTICE GROWTH

Friday, June 18
2:00pm – 4:00pm
Function: 0240
(Fee: $10)

Keith Davis, O.D., Michael Bacigalupi, O.D.

Growth of an optometric practice depends upon the ability to attract and retain patients. While “word of mouth” remains the best form of marketing for most practices, it is important to understand the role of other marketing tools to stimulate growth. This course will review marketing strategies and suggest creation of a year-long strategic plan to maximize the return on your marketing investment. Personal and professional networking will be discussed as methods to supplement and sustain practice growth.

Sign up for one or more sessions!

O.D.s and paraoptometrics are encouraged to pre-register for the program. Students may register on-site at the AOSA’s Registration Desk for each course, based on space availability. This program is available thanks to a generous unrestricted education grant provided by CIBA VISION.