The 112th Annual AOA Congress & 39th Annual AOSA Conference

New in Practice Series

Back by popular demand, the New in Practice Series of lectures is again being offered this year, thanks to a generous education grant from CIBA VISION. Expert optometrists and world-class lecturers will cover a comprehensive range of practice management topics that impact optometrists just starting their careers or preparing to change practice settings.

Sign up for one or more sessions and bolster your confidence and practice management savvy by attending the New In Practice Series at the 2009 Optometry’s Meeting^®.

“This far exceeded expectations. Thank you so much for making this available. I had several of my important, life-altering questions answered!”

“Loved this series. Will definitely attend it again.”

“Incredibly helpful!”

“Great information from people with experience.”

The New in Practice Series for Thursday, June 25 and Friday, June 26 includes three sessions:

STAFF MANAGEMENT AND TRAINING

Thursday, June 25
12:00pm – 2:00pm
Function #0150
(Fee: $15 – includes lunch)

Chad Fleming, O.D.

“They didn’t teach us this in optometry school!” How do some practices have virtually no budget for marketing and, yet, people are lining up to schedule an appointment? It is most likely a topnotch, highly-efficient staff that has complete buy-in to the philosophy of serving patients. This course will discuss how to get staff, keep staff, and have staff coming to you with ways to enhance patient care. Join us as we take a practical look at staffing from two doctors who live daily with the same challenges and staffing issues that you do.

STARTING FROM SCRATCH – LEASING, BUILDING OUT, AND EQUIPPING A NEW PRACTICE

Thursday, June 25
2:00pm – 4:00pm
Function #0160
(Fee: $10)

Keith Davis, O.D.
David Way, O.D.

In these financial times, it is still possible to open an optometric practice and flourish. Learn from the experience of others. This course offers the attendee information and insight from two practitioners who have together built eight independent offices, all within the last six years.

The course will cover the leasing process from the landlord (what is negotiable and what is not), contracting the build out (do you want to be the contractor or hire someone), and what equipment is necessary in the beginning and what is a luxury.

NUMBERS, NUMBERS, NUMBERS –FINANCIAL MANAGEMENT

Friday, June 26
10:00am – 12:00pm
Function #0220
(Fee: $10)

Keith Davis, O.D.
Laurie Sorrenson, O.D.

A successful optometric practice relies on sound financial fundamentals. This course will discuss accounting concepts such as cash flow, gross versus net profits, profit/loss statements, and balance sheets. It will also include topics such as expense categories, tracking your office numbers compared to national optometric data, staff productivity, and contribution margin. The participant will leave with a good basic understanding of the financial aspects of running a practice.

Sign up for one or more sessions!

O.D.s and paraoptometrics are encouraged to pre-register for the program. Students may register on-site at the AOSA’s Registration Desk for each course, based on space availability. This program is available thanks to a generous education grant provided by CIBA VISION.

Optometry's Meeting® is the official annual meeting of the American Optometric Association and the American Optometric Student Association.