Exhibit Hall and Exhibitors

Exhibitor Information:
The 114th Annual AOA Congress & 41st Annual AOSA Conference: Optometry's Meeting® will be held June 15-19, 2011, in Salt Lake City, UT, at the Salt Palace Convention Center. The exhibit hall will be located in Halls A-E.

Purchase booth space today!

Why Exhibit at Optometry's Meeting®?:
Optometry's Exchange (our Exhibit Hall) has been around for more than a century and is well-known in the industry. We provide optometric professionals with the latest and greatest technologies and solutions that optometry has to offer with our wide-range of exhibitors. Our attendees know when they walk onto our floor they can expect to find everything they need to succeed: like how to become a paperless practice, the latest pharmaceutical research, the latest trends in contract lenses and frames, and the newest office equipment and services available. Furthermore, as the national association of optometry, we are also able to provide our patrons with the latest and greatest news on Capitol Hill, with updates on health care reform and health initiatives that effect optometry, the way they practice, and their patients every day.

Who Should Exhibit?:
You should exhibit if your business requires the success of ophthalmic professionals. The AOA has more than 34,000 members who are always looking for the latest and greatest products and services for their practice and patients. Eighty-eight percent of our professional attendees are self-employed doctors. Seventy-seven percent of our professional attendees report their practices' total revenue at $351K to more than $1 million. More decision-makers (specifically more practicing ODs) attend Optometry's Meeting® than any other optometric meeting worldwide. We are the national meeting for optometry!

Find more statistics below.

According to a survey from the 2009 Optometry's Meeting® near Washington, D.C.:

41% of the respondents are self-employed (1-doctor); 43% are self-employed (2-4 doctors); 4% are self-employed (5 or more doctors); 12% are employed affiliates (1 or more doctors).
38% of the respondents' practice's total revenue is more than $1M; 39% reported revenue at $351K-$1 million; 15% reported revenue at $151K - $350K; 8% reported revenue at under $150K.
The majority of respondents visited the Exhibit Hall three times or more during the meeting.
76% of respondents said the Exhibit Hall influences their purchasing decisions.
When asked, "If given a choice of two products of the same value and price, would you be more or less inclined to purchase that product knowing the company supports optometry?" 100% of those surveyed said, "Yes, they would be more inclined to support the company that supports optometry."

Exhibit Hall Hours:
Thursday, June 16 4:00pm - 8:00pm
Exhibit Hall Ribbon-Cutting Ceremony Thursday at 4:00pm
Grand Opening Event in Exhibit Hall

Friday, June 17 10:30am - 6:30pm (New Hours!)
4:30pm - 6:30pm Exhibit Hall Happy Hour

Saturday, June 18 10:00am - 2:00pm
12:00pm - 2:00pm Designated Assistant/Tech and Student Hours

***Times and events are subject to change***

Set-Up Hours:
Tuesday, June 14: 8:30am - 4:30pm
Wednesday, June 15: 8:30am - 4:30pm
Thursday, June 16: 8:00am - 12:00pm

Dismantle Dates:
Beginning Saturday, June 18 at 2:00pm; bills of lading are due Sunday, June 19 at 12 noon.

Exhibitor Service Kit:
The kit will be mailed via e-mail by the end of February 2011. The kit will contain all forms needed to successfully exhibit at Optometry's Meeting®.

Booth Payment:
A 50 percent deposit is due at the time you reserve your space online. The remaining 50 percent is due on Jan. 14, 2011. Checks and credit cards are acceptable forms of payment.

Exhibitor Badges:
Please log on to https://exhibits2011.optometrysmeeting.org to register your booth staff for badges. You receive five (5) comp badges per purchased 10x10 booth space. The AOA requires all exhibiting booth personnel to display a name badge to gain entrance to the Exhibit Hall. Exhibitor Badges can be picked up on-site at the Exhibitor Registration desk. A state-issued license or passport is required to pick up your badge. Exhibitors may enter the Exhibit Hall ½ hour prior to the Exhibit Hall opening each day.

Housing:
Exhibitors may register for housing online at www.optometrysmeeting.org in early-February 2011. Log on to view hotel choices and reserve your hotel room(s).

Press Opportunities:
If your company would like to conduct a press conference to announce new products or services during Optometry's Meeting®, you may reserve time in the Press Room at the Salt Palace Convention Center. Please contact Susan Thomas at the AOA at 800-365-2219, ext. 4263 or 314-983-4263 to reserve your time.

Sponsorship Opportunites:
If your company is interested in sponsoring programs/items at Optometry's Meeting® please contact Kristen Reynolds at 800-365-2219,ext. 4178 or 314-983-4178. (You must be an exhibitor to sponsor items at Optometry's Meeting®)

Advertisement Opportunities:
If your company is interested in advertising in the Registration Brochure or On-Site Program, please contact Aileen Rivera at 212-633-3721 or a.rivera@elsevier.com for details and pricing. You may also advertise in the AOA News or Journal; both are publications of the AOA, mailed to AOA members.

Important Dates to Remember:
2010
OCTOBER 14 Last chance to cancel with a minimal administrative fee of 10%
OCTOBER 15 Second cut-off deadline for cancellation/reduction of exhibit space (50%)
NOVEMBER 5 Advertising reservations are due for the Optometry's Meeting® Registration Brochure.

2011
JANUARY 7 Advertising materials are due for the Optometry's Meeting® Registration Brochure.
JANUARY 13 Final cut-off deadline for cancellation of exhibit space. (100%)
JANUARY 14 Full balance deadline on exhibit space. Applications for exhibit space accepted after this date must be accompanied by full booth payment.
JANUARY 14 Online profile due on https://exhibits2011.optometrysmeeting.org

FEBRUARY 1 Housing information will be available online to exhibitors in early-February at www.optometrysmeeting.org
FEBRUARY 28 Exhibitor Service Manual will be sent via e-mail from Champion Exposition Services.

MARCH 11 Exhibitor program copy (booth description) final deadline. Exhibitor is responsible for submitting online.

APRIL 1 Advertising reservations are due for the Optometry's Meeting® On-Site Program
APRIL 15 Coupon submissions due - coupons will be included in the registration packets.
APRIL 22 Advertising reservations are due for OPTOMETRY - June issue

MAY 3 Advertising materials are due for the Optometry's Meeting® On-Site Program
MAY 6 Advertising materials are due for OPTOMETRY - June issue
MAY 13 Registrant List Order Form due
MAY 13 Exhibitor Badge Request are due - Exhibitor is responsible for adding their booth personnel online.
MAY 20 Mailing of Optometry's Meeting® Registrant lists
MAY 20 Advertising reservations are due for the AOA News - June issue
MAY 27 Advertising materials are due for the AOA News - June issue
MAY 27 Requests/approvals for all door drops

JUNE 3 Door drop materials are due to Convention Communications
JUNE 14 Exhibitor Installation Begins at 8:30am
JUNE 16 Optometry's Meeting® Exhibit Hall opens at 4pm SHARP

Admission of Children to the Exhibit Hall:
Children under the age of 18 shall not be admitted to the Exhibit Hall unless accompanied by an adult. Children under the age of 18 will not be allowed in the Exhibit Hall under any circumstances during exhibitor setup and teardown.

Other items available in the Exhibit Hall for professional attendees:

Daily CE in the (5) Discipline Education Theaters
Daily CE in the Complete Refractive Solution Theater (Courtesy of AMO)
FREE Commemorative Optometry's Meeting® T-shirt (Courtesy of AOA)
FREE Commemorative Optometry's Meeting® Tote Bag (Courtesy of Shamir)
FREE Commemorative Pin (Courtesy of AOA)
$10 Lunch Coupons Redeemable on Friday or Saturday (Courtesy of Marchon)
Grand Opening Event in the Exhibit Hall on Thursday
Exhibit Hall Happy Hour on Friday
Cyber Café and Locator Kiosks
Many Giveaways and Raffles

Still trying to decide if you should exhibit...

Why Should I Exhibit at Optometry's Meeting®?

Healthy Eyes, Healthy People®, the AOA's full-scope public health message, provides direct opportunities for you to align you products and services will help ODs enhance their practice and promote for visual well-being.
More decision-makers (specifically more practicing ODs) attend Optometry's Meeting® than any other optometric meeting worldwide.
This is Optometry's fastest-growing meeting. We have the education, the locations, and the programs that have now made Optometry's Meeting® the largest in the country.
Optometry's Meeting® offers exhibitors and attendees alike more non-compete hours for the exhibit hall than any other show.
Optometry's Meeting® offers the best value for your exhibitor dollar. With the incorporation of the AOSA's meeting into our Congress, we deliver the highest touch rate with both the decision-makers of today and tomorrow.
We can accommodate/facilitate your every need, for both first-time exhibitors and for those returning exhibitors who are upgrading their booth in size and features, to maximize your exposure and deliver your message.
This is "Optometry's Meeting." Optometry's Meeting® is unparalleled in its uniqueness, imagination, and national exposure!